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About Water
Bottled water is the fastest growing category in the soft drinks
market worth £1billion and is expected to be the second largest
soft drinks category by 2009 (Sucralose Report).
Since 2000 there have been 8 million new bottled water drinkers in
the UK. More than half the population, that’s over 25 million
adults, now drink over two billion litres every year, with growth
expected at a rate of 10-12% year on year until 2007. 42% of UK consumers
believe Scotland is the region which produces the clearest, purest
water (Source NOP January 2005 - Up 9% since July
2003).
2003 was an extraordinary year with the summer heat wave stimulating
huge demand for bottled water, taking sales to a predicted 18% growth
on a strong 2002 performance.
Sparkling or Still?
Consumer preference for still versus sparkling bottled water is
still evident, with 66% of consumers preferring still most often (TGI
Summer 04). The sparkling bottled water market is performing well,
with multiple grocers sales of sparkling water growing 21% since HS
introduced 4 x 1.5 Litre pack in June 2001.
Bottled water is...
- The UK's fastest growing major sector in the soft drinks market
- Bottled water market has risen by 12% in the last year
- Plastic packaging represents over 71% of bottled water sales
- Refreshment is the largest growing sector in the vending market
Highland Spring is...
- The number 1 UK produced brand of bottled water
- UK's number 1 sparkling brand
- More households in the UK buy Highland Spring than any other bottled
water
Water = Health
- Health conscious consumers demand a refreshing alternative to
fizzy drinks
- Consumers are increasingly aware of the benefits of water for
hydration
- Demand is on the increase for supply of non-tap water
- Highland Spring water comes from a protected source,
guaranteeing the product's quality
For more information on Highland Spring Vending machines from Café
Pronto, please click
here
For technical information on the Highland Spring vending machines,
please click
here.
To visit the Highland Spring website, please click
here
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